What Qualifies as a Crisis?

Not every crisis starts with a scandal. Some creep in quietly – through a customer complaint, a tech failure or a poorly timed social post. But the moment trust is at risk, it’s no longer just an incident, it’s a reputational threat. Our Crisis Communication Guide and Toolkit will help you prepare and weather the storm.

Inside the Toolkit:

✅ Holding statement templates

✅ Boilerplate template

✅ Stakeholder messaging table

✅ Crisis response checklist

✅ Crisis recovery checklist

✅ Internal alignment checklist

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